You may have heard of names like Thistle, Mauve, Fandango etc but how many of us have actually seen and felt these in real life to connect with that exact shade of purple?

Ours is a country which has an abundance of a magical fruit called Jamun / Nerale Hannu in Kannada. Karnataka is one of the top growers of this fruit and even recently shipped quarter of a ton to London for the first time. This fruit is loaded with natural anti-oxidants and is even great at controlling sugar levels. Keeping the science lesson aside, the beauty of this fruit lies in this deep rich purple color and the sweetness of it. Hence we launched, Nerale Purple - a color which you can see, feel and taste.